Brian Ling, a designer at Philips, writes at Design Sojourn that the next industrial design evolution will treat all layers of a product as an expression of a single conceptual design. "In the past", writes Ling, "what was practiced and taught to us at school was that Industrial Design was a process that was essentially a linear step by step process." This step by step approach, diagrammed on the right by Ling, is also found in the legacy approaches to software design (waterfall) and architecture (design-bid-build), each of which is undergoing changes very similar to the one Ling describes in industrial design.
Ling describes a common problem with the legacy step by step approach, a problem which designers in all industries will recognize.
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